Clé de Peau Beauté

Clé de Peau Beauté

Clé de Peau Beauté

CLIENT:

Clé de Peau Beauté

WORK SCOPE:

Campaign Event Creative and Art Direction, Key Visual Design, Gift Design and Production, Invitation Design and Production, Video Advertisement Storyboarding, Scriptwriting, Production Management, Project Management, Packaging, Identity, Branding, Video Campaign

 

To celebrate the launch of Shiseido Cle De Peau’s Eyecare campaign, we deep dive behind the scenes to learn the beautiful science that replenishes radiance to one of the most important features of our faces: our eyes. Matching the brand’s pure dedication to science, we hand drew more than 2,500 lines to create each intricate layer, formed by straight lines yet creates the curved shapes of the eyes, leading with elegance into the key of radiance. For the grand launch’s invitation, we revisit Cle De Peau’s Japanese origins to create dual golden tones of origami folds, opening into an elegant surprise of an invitation, awaiting to be unravelled.

 

“With all that we see around us, the most beautiful story is the one that is unique to you” – this is the belief that we began with as we designed the video and photo segment for the campaign. In our scriptwriting and storyboarding, we endeavoured to create a heartfelt perspective, told with depth and emotionality, through the eyes of the beautiful Kary Ng and Isabella Leong. As the scenes swift through imagination and into the backdrop of layering radiance, we custom created the whole set and scenes for the campaign. Charged with the power of a star-studded voltage, we hope to inspire true forms of beauty with a deep seated courage to be oneself, and to discover your own unique story.