New World Development
Website Design & Development
Fleur Pavilia is a residential development, depicting an urban utopia set on a verdant hill in Hong Kong. The signature is its romantic garden – As if a zen flower island, it floats in tranquility above the bustling city. We capture this experience in the digital space by first designing the graceful beauty of floating flowers. Extending the brand slogan “Experience the Fleur Island”, petals are thoughtfully designed, in natural rotations, in varying directions and speeds, with some even blurred to create a depth of field.
As the viewer scrolls to discover the page, lines of poem appear one line after another, as if in an entrancing book, it takes the viewer on a wondrous journey to learn about the cultural heritage of the neighbourhood that was once inhabited by the “Three Friends of Winter”, namely the city’s cultural, artistic and literary figures. After an intriguing introduction, the page invites the viewer, with thoughtful interactions and a graceful parallax, to explore the architect’s profile, image gallery and location map, prompting a natural sense of discovery and appreciation of the beautiful flower island.