Hong Kong Jockey Club

Hong Kong Jockey Club

Hong Kong Jockey Club

CLIENT:
Hong Kong Jockey Club

WORK SCOPE:
Loyalty Program Collaterals Design (Invitation Card, Promotion Leaflet & Envelope Set)

“Being a heritage brand means it is sometimes difficult to go contemporary without compromising the longestablished image. The team was great at understanding our vision and created a design for one of our key loyalty marketing initiatives which a stroke of the perfect balance between modernizing our deliverables and maintaining the core essence of our well-recognized brand image. The can-do spirit and enduring energy of the agency is indeed cherishing.”

– Earl Lui, Membership Marketing Manager, The Hong Kong Jockey Club