Museum of O
Museum of O (媄术馆), Shanghai
Identity, Branding, Key Visual and Logo Design
Museum of O is a contemporary art museum in Shanghai. Within it, the four exhibition spaces are painted in a unique colour of magenta, yellow, blue and grey. The logo design celebrates tradition, where the title of the exhibition are expressed in two symbolic, poetic characters, in a bold and striking size to add a contemporary touch. A unique geometric shape opens up a window into the world of art within. The logo design balances the past and present by remixing the lines of a modern typography with the inked, rounded corners of traditional calligraphy.