Logo Design, Packaging Design, Identity Design, Mid-Autumn Festival Packaging Design, Video Concept & Editing, Brand Copywriting, Photoshoot Art Direction & Management
PIN is a new cookie brand focusing on unconventional Asian flavours, ranging from scallion chicken, chilli shrimps, to red dates etc. ‘PIN’ in Chinese, meaning ‘taste’, is written as 3 squares – this element is translated to the packaging in the form of cubes. 8 individual boxes and 2 gift sets packagings are created with bursting colours of vibrant energy and whimsical illustrations of unusual ingredients. The duo-gift-box takes form of a stacked structure similar to a traditional Japanese lunch box, revealing on the sides the embossed patterns of weaved-bamboo to highlight the Asian touch.