The Sergeant’s Bar

The Sergeant’s Bar

The Sergeant’s Bar


FWD & Pacific Century Premium Developments


Creative Direction, Logo Design, Menu Design, Signage Design, Project Management

Situated in a Hong Kong heritage hotel, the Sergeant’s Bar is a space for casual bites and fun get togethers. Drawing inspiration from its location in The Former Marine Headquarters, the logo is custom drawn with a marine direction, remixed with a vibrant energy. The snack menu takes form of a vintage postcard, using an illustration of the old harbour in Hong Kong set in the same era of the building establishment. The VI extends to the food wrapping paper, in which nautical graphics and sayings were hand-drawn to create an eclectic brand telling a nautical story with a modern touch.

Graphis Award Silver Winner of Design Annual 2020

Print Promotion, Branding